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| Marketing & Promotion |
View Glossary |
| Initial Consultation & Keywords |
| Our technical staff begins by checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems. If your website was previously or in the process of being designed by our company, then the site optimization is already in place. One of our staff optimizers will then use manual searches and custom research software to gather data and create a list of the most trafficked and targeted keywords in your industry. Your optimizer will consult with you to choose the best keywords for your optimization. |
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| Optimized Text |
| After a list of keywords has been finalized for your website. Keywords will be placed in accordance with proper SEO densities while maintaining a professional style that is appropriate for site marketing and human readers, not just search engine “spiders.” |
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| Link Development |
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
One-way links from directories and other related sites
Reciprocal link exchanges with related sites
Fee-based directory submissions
Targeted link buys |
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| Search Engine Submission |
| After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs. |
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| Reporting |
| Before we start the optimization process, we will run a ranking report to determine where your website ranks with the various search engines. We will also send you the report so you can see the results. Once optimization is complete, we will run monthly reports to check on your website's progress. You will be updated with these monthly ranking report results via e-mail. In addition to the monthly ranking reports. To ensure your satisfaction, our technicians will periodically email you just to check in. We also invite you to call our staff anytime with questions. |
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